BAKER & MCKENZIE

Comment: This firm recommended in trademarks and unfair competition enhanced its practice, chiefly thanks to its specialty in trademark licenses and formal trademark services. After ten years, the external trademark portfolio practice in Manilla is now established; a German corporate was added to the client list here. B&M litigated in high-profile international trademark proceedings for a client previously advised on trademark administration. The market sees the move of salary partner Dr. Benjamin Koch (to Lubberger) as a loss as he was becoming increasingly well known through his extensive litigation work for clients like Moet Hennessy. Since then, the two Frankfurt partners have looked after the young associate team in Munich.
Strengths: International trademark strategies, licensing contracts and litigation for large companies.
Development potential: The loss of Koch shows the dilemma B&M, like Freshfields and other large firms, faces: young trademark and unfair competition lawyers struggle to meet the high turnover expectations placed on equity partners, esp. if litigation features heavily in their work. The firm will have to offer prospects here or career alternatives. B&M also needs an experienced partner in Munich, if it wants to continue playing a role in soft IP in the city.
Recommended: Dr. Michael Fammler, Dr. Rembert Niebel (“very experienced”, “outstanding knowledge of licensing contracts”, competitors).
Practice: All-round advice on IP and unfair competition issues incl. copyrights and licensing contracts. International portfolio management, advice on rebranding, merchandising strategies and franchise systems ( ?distribution). Advice on border confiscation proceedings, litigation. (3 equity partners, 1 counsel, 10 associates)
Clients: ?? Ongoing trademark activity for 3M and Villeroy & Boch; Calvin Klein regarding product counterfeits; British American Tobacco on trademark strategy; Aquatherm in color trademark dispute; unfair competition litigation for Pro Stage Gear; all-round IP activity for SAP; litigation for Seiko concerning counterfeit tools; notable German auto manufacturer on trademark licenses; international pharma corporate regarding new product trademarks.
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