Comment: This highly recommended firm is a central player in the market for trademarks and unfair competition, esp. as it is working more and more as an integrated European IP firm with the Bardehle offices in Paris, Milan and Barcelona. Of the German boutiques, only large outfits made up of patent attorneys and lawyers like Hoffmann Eitle and Grünecker can compete in this regard. With its consistent international approach, Bardehle is putting purely national litigation boutiques under growing pressure when it comes to the large-volume, international instructions. Already the practice uses this approach in its activity for chiefly international branded companies. This was evidenced by more work on the side of regular client Adidas in the ongoing dispute with Puma over innovative shoe soles. Bardehle consistently advises its showpiece client on design law – the actual practice strength. Hartwig conducted a series of ECJ proceedings, e.g. for Nintendo and Galana, as did Eckhartt for McDonalds to cancel the trademark MacCoffee. Besides many international branded companies, the team works for a number of German companies like Wago, an auto supplier and a brewery. But Bardehle lacks direct contacts in German companies, which increasingly sell their products across Europe. Strengthening these would raise the firm’s visibility.
Strengths: Litigation, formal trademark law, design protection, international orientation.
Recommended: Dr. Alexander v. Mühlendahl, Dr. Henning Hartwig (“excellent legal briefs, huge commitment”, client), Claus Eckhartt.
Practice: All-round litigation and advice on trademarks and design law as well as unfair competition. Also large trademark registration and administration practice. Work related to advertising law and on product launches, also border confiscation. The firm has its own offices in Paris, Milan and Barcelona. (3 partners, 1 counsel, 5 associates, 1 of counsel)
Clients: ?? Public knowledge: McDonald’s on cancellation of trademark MacCoffee before ECJ; litigation for Adidas against Puma regarding shoe model “Stan Smith Boost” and running shoe technology eTPU; design litigation for Nintendo up to ECJ; Galana concerning “Champagne Sorbet”; all-round soft IP activity for Industex SL; unfair competition litigation for Sigg; trademark administration for Air Liquide; trademark administration for and trademark advice to Campari; trademark litigation for Castel-Frères; Coca-Cola and GlaxoSmithKline on trademarks and border confiscation; all-round trademark portfolio activity for Wago and litigation regarding 3D trademarks and designs; design litigation for and advice on border confiscation to Garmin.
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