FRESHFIELDS BRUCKHAUS DERINGER

Comment: By litigating for large companies like VW and 3M, this firm recommended in trademarks and unfair competition is maintaining a strong market presence. This is noteworthy as FBD is developing less new work because of its focus on core clients. But by branching into new areas like Industry 4.0, e.g. for a German technology corporate, FBD is deepening existing client connections. The practice merged its Cologne and Düsseldorf offices without any direct losses, but this tied up much of Koch’s time in his dual role as new office and practice head.
Strengths: Strategic advice with international aspects. Advice on transactions with a strong IP element; design law.
Development potential: The move did not lead to any direct staffing changes, but the practice did lose some associates, the main reason most likely being the low chances of making partner, compared to other large firms. It is thus all the more important to keep young lawyers on the widened partner track motivated.
Recommended: Dr. Andrea Lensing-Kramer, Matthias Koch (“competent and very experienced”, competitor) , Dr. Jochen Dieselhorst (“very good legal expertise”, “skilled negotiator”, competitors), Prof. Dr. Peter Chrocziel, as young lawyer Sebastian Böttger.
Practice: All-round trademark and unfair competition advice and litigation, primarily in Düsseldorf. Frequent strategic advice on an international level as well as transaction advice and trademark licensing contracts. Advice often on the interface with the ?distribution and ?IT practices. (4 partners, 10 associates)
Clients: ?? Litigation for VMWare regarding open source software; global advice and coordination of unfair competition litigation for Volkswagen; all-round activity for TPG Real Estate and advice on acquiring budget hotel chain “A&O”; IP advice to EQT regarding sale of BSN; ongoing trademark and unfair competition advice to and litigation for Mars, 3M and UPS; ADAC on main licensing contract; German technology corporate on establishing cloud-based Industry 4.0 platform.
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