HOFFMANN EITLE

Comment: Like local competitors Bardehle and Grünecker, this firm recommended for trademarks is pushing international activity and bolstered its offices in Milan and Madrid with associates. But HE is not forgetting its domestic market. In Munich, it appointed a second equity partner and ramped up its associate headcount, thus resolving its most pressing problem. The move of an experienced Munich trademark lawyer to Düsseldorf contributed further to Europe-wide expansion. She is set to build up soft IP for the local Mittelstand clients at the office where patent experts predominate. The firm also stepped up activity related to China. The new manpower allows the team to develop both international activity and existing work. For instance, HE is advising two divisions of an international hygiene article manufacturer. Work for the furniture sector features heavily, with prestigious clients like Thonet and Ikea.
Strengths: Trademark administration, notable international client base (Japan, US, UK), design law.
Recommended: Wedig Baron von der Osten-Sacken (“completely satisfied”, client).
Practice: Traditionally large formal trademarks practice which is frequently involved in litigation work. All-round advice on trademark issues provided by lawyers, as well as unfair competition and design law. Advice on due diligence for M&A firms. Well-regarded ?patents practice. Offices in London, Madrid and Milan. (2 equity partners, 2 salary partners, 7 associates)
Clients: ?? Public knowledge: Ikea Holding regarding trademark Ikea; Burton Snowboards on trademark infringement and in cancellation proceedings; De’Longhi Braun regarding design portfolio; trademark registration for Orafol and advice on product piracy in China; Wavin on trademarks and design law; trademark administration and enforcement for Thonet; trademark registration and defense litigation for hygiene article manufacturer.
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