NOERR

Comment: This firm recommended in trademarks and unfair competition underlined its commitment to its European trademark practice in the Alicante office, which was opened a few years ago. It appointed a UK solicitor as equity partner here; the second partner at the office took over the practice leadership. But the German offices saw their headcounts decrease: with a central partner for many years changing to of counsel status in 2015, practice head Dr. Christiane Zedelius decided to take the same step in March 2017. She will leave the firm entirely at the end of 2017 (entrepreneurial endeavor) and will hand over her contacts. Another loss for the litigation practice was the departure of Berlin salary partner Sandra Redeker, who was the practice’s best-known lawyer and joined SKW with an experienced associate. Rieken is the only salary partner left in the German offices. But Noerr continues to score points for its cooperation with the distribution practice, which came into play for auto clients like Adam Opel as well as in advice to cosmetics companies.
Strengths: Advice to ?media, ?IT and ?telecoms companies, also on copyrights, as well as advice to the trade sector on unfair competition.
Development potential: Some clients see the transformation process in the IP team as a further focus on corporate. To credibly underpin its IP strategy Noerr will need to develop and support partners in the German offices again.
Recommended: Dr. Christoph Rieken (“very good and tough negotiator in complex trademark disputes”, competitor).
Practice: All-round advice on trademarks and design law. Alongside portfolio management and strategic advice, esp. on product piracy and trademark development, also litigation activity. Advice also related to ?distribution. In unfair competition, sector-oriented advice, frequently on the interface with product liability ( ?commercial litigation and liability). (Incl. Alicante: 2 equity partners, 3 salary partners, 1 counsel, 11 associates, 2 of counsel)
Clients: ?? BVB Merchandising on trademarks; litigation for Adam Opel against DUH regarding advertising statements; Crocs regarding imitations; Sony Pictures Animation regarding trademark licensing contract for “Emoji”; Fendi on product piracy and border confiscation; Abercrombie & Fitch on trademarks; Fujifilm in official proceedings; advice on trademarks to and litigation for Lidl (public knowledge).
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