SCHIEDERMAIR

Comment: This firm recommended in trademarks and unfair competition advises existing clients like Ferrero and Leica on an all-round basis. The practice widened its advisory spectrum with a salary partner from Keil & Schaafhausen, who works in trademarks and unfair competition as well as patents. Schiedermair thus staffed a previously unoccupied interface. Synergies arose in advice for the first time to Russian company Thor3D. Schiedermair is also strong on the IT/data protection interface: the team advised Coca-Cola regarding the GetHappy app and Varta on placing products in social media.
Strengths: Close links to ?distribution.
Recommended: Dr. Swen Vykydal (“vast know-how, competent, very easy to reach”, client), Dr. Ulf Heil (“knowledgeable, experienced and target-driven”, client).
Practice: All-round advice and litigation in unfair competition and trademarks, incl. portfolio and domain administration. Also active in domain, copyright and design law as well as pharma advertising law. (3 equity partners, 3 salary partners)
Clients: ?? Litigation for Thor3D regarding 3D technology software; Leica Camera on trademark licensing contracts; Ferrero on plagiarism prosecution and trademark infringements, e.g. against foreign manufacturer; all-round advice to Coca-Cola regarding app and data protection law; administration of global trademark portfolio for Varta Consumer Batteries and advice on product placement in social media; ongoing activity for Apollo; polymer technology company and internationally active IT company on unfair competition.
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