Comment: Pharma expert Merx is respected for representing generics and medical product manufacturers in unfair competition disputes. Mittelstand and small pharma clients in particular are instructing this highly specialized boutique more and more often, esp. as the firm also covers other areas of expertise relevant to the industry, with partners also specializing in distribution, patents, trademarks and data protection. In order to take full advantage of its growth potential, the small, partner-centric outfit first has to bump up its manpower. An initial cautious step has been taken here in the form of the firm’s first associate.
Strengths: Expertise in pharma advertising and on ?IP matters.
Recommended: Morten Merx (“fights for his clients”, competitor).
Practice: Strong focus on pharma advertising and unfair competition as well as at the interface with trademarks and ?patents. Also regulatory pharma and medical product law, compliance. Clients: predominantly generic drug manufacturers, medical product manufacturers, wholesalers and parallel importers. Also food and cosmetics manufacturers. (1 partner)
Clients: ?? Servoprax against Roche on parallel import (ECJ, Federal Court of Justice); pharma company on pharma advertising law; parallel importer against health insurance companies on manufacturer discounts; ongoing advice to medical product manufacturer in pharma advertising proceedings, unfair competition and compliance; parallel importer in proceedings over cross-border wholesale.
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